Method and apparatus for delivering advertising data
Estimated expiration: 2033-Jul-17
Potentially relevant companies (9): Adobe Systems, Inc., CBS Interactive Inc., Facebook, Inc., Google Inc., IAC/InterActiveCorp, Pandora, Snapchat, Twitter, Yahoo! Inc.
Products & technologies (1): Mobile:Advertising
An approach is provided for delivering advertising data. An advertising platform separates advertising data into a heavy component and a light component. The heavy component and the light component are delivered to a user equipment independently of each other by pre-loading and/or downloading the content. A trigger then causes the user equipment to compile the advertising data into an advertisement.
1. An apparatus comprising:
at least one processor; and
at least one memory including computer program code for one or more programs,
the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,
determine to initiate delivery of a heavy component of advertising data to a user equipment, the advertising data including a light component;
determine to initiate delivery of the light component to the user equipment independently of the heavy component, wherein the advertising data has been separated into the heavy component and the light component based on predetermined criteria; and
determine to update the heavy component or the light component, wherein the light component is updated independently of the heavy component.
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