Targeted/addressable advertisement insertion into video streams delivered to users
Originating portfolio: ALU
Estimated expiration: 2029-Aug-19
Potentially relevant companies (3): Charter Communications, Inc., Cox Communications Incorporated, Time Warner Cable Enterprises LLC
Products & technologies (3): Broadcast:Television, Cable Services, VOD - Video on Demand
A method and apparatus utilizing a fast channel change mechanism to insert targeted/addressable advertisements into video streams delivered to users.
1. A method for delivering targeted advertising to an Internet Protocol television (IPTV) client, comprising:
monitoring a multicast stream adapted to be received by the client to detect therein a splice-in point associated with a default advertisement, wherein an access node is adapted to terminate delivery of the multicast stream to the client at a time contemporaneous with a splice-in time;
providing, in response to said detection, a replacement advertisement within a unicast stream adapted to be received by the client;
transmitting toward the client a command adapted to cause a channel change mechanism within the client to select the unicast stream for processing at a time contemporaneous with the detected splice-in point; and
replicating by the access node the multicast stream for each of a plurality of clients, the steps of terminating and restarting delivery of the multicast stream comprising, respectively, terminating and restrating replication of the multicast stream by the access node.
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